A Research Report
This report provides insights on the state of the RV industry. It was produced by RVIA in early 2024 from 2023 data.
Welcome: Thanks for checking out this white paper on the state of the RV Industry. The information in this report will help you decide how to invest in your park in ways that will accomodate new trends seen within the industry and the purchasing trends of today’s RVers.
This is a research paper on the most current research as of 9/3/24. The genius behind this paper comes from Brian Serls, of Modern Campground, and Scott Bahr of Cairn Consulting.
The tools that campers are using to find where they want to camp and what they want to do on the way, while there, and even on the way home have changed drastically. This research paper can equip your marketing team to understand better how to use your marketing dollars more successfully, by understanding the current research about the segments they are trying to reach.
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