Will You Have A Reactive or Proactive 2025?

We are coming to the end of 2024! The election is over, the holidays are almost upon us and sooner than we think we will be entering 2025. Are you wondering how 2025 will be different from 2024 if at all. What do we need to do to succeed in 2025?

Based on new research by Scott Bahr of Cairn Consulting, 2025 has the makings of a great year for all of us if we understand the new landscape that we will be living in. Let’s talk about a few tips for each of our primary groups to WIN in 2025.

Top Tips for RVers in 2025

1. Plan Ahead: Use some great new tools to not only plan ahead but plan your complete trip. Make your vacation start as soon as you leave the drive way. Check out Adventure Genie!
2. Stay Connected: You probably think I am talking about internet right now, but actually I am talking about staying connected to friends, families, and places you love. Shameless plug here, but that is what we hope will happen with The Hub. There are lots of ways to connect with friends, old and new, as you travel.
3. Embrace Flexibility: Be prepared for unexpected changes and have a go-with-the-flow attitude. 2025 is going to be an excellent year for rediscovering last minute camping trips and more.
4. Prioritize Fun & Relaxation: 2024 was not the easiest of years. Many campgrounds will be focusing on events and activities at their parks. Search them out and find some time to just be a kid again.
5. Don’t Work from the Road: Turn cell phones and computers off and be present with those you love. Let 2025 be the year of connecting with others and participating in real communication that results in depending relationships and finding true joy.

Top Tips for RV Dealerships in 2025

1. Focus on Internal Education: Invest in training for your staff to ensure they are knowledgeable about the latest RV models and technologies. An investment in staff is not an expense item it is a revenue opportuity. A well trained employee will build relationships, create confidence in your company with buyers, help customers make better decisions, and foster loyalty and repeat business. Did you know that The Hub can help you with a personalized trainings system? Ask us how?
2. Enhance Customer Experience & Connections: Provide transparent pricing and excellent customer service to build trust and loyalty, and take it a step further by connecting customers with valuable resources, experiences, and destinations.
3. Stay Informed: Attend rallies, conventions and expos to stay updated on trends and network with manufacturers, campgrounds, and RVers. Go To Them so they will come to you!
4. Leverage Technology: Internally, use data segmentation and CRM tools to better understand and target your customers. (Hint: The tools are easy to use and the cost is free to very reasonable!) But don’t stop there. Know the tools that RVers / Campers are using and partner with them to provide a unified message.
5. Advocate for the Community, not just the Industry: Participating in advocacy efforts to support policies that benefit the RV industry is great, but take some time to know and understand the issues facing RV Parks & Resorts. Campgrounds are your boots on the ground and the heart of our community. They really are where the rubber meets the road!

Top Tips for RV Resorts and Campgrounds in 2025

1. Consider Your Amenities: Reimagine your amenities and determine if they are still the most desired for your target market. There are always the timeless ones  like Wi-Fi and picnic tables, but should you consider other options that could bring in new guests? What amenities could also provide an additional revenue stream?
2. Lean Into the Green Campers: Implement eco-friendly practices such as sites that complient your guests solar investment, water conservation, and engaging or fun recycling programs.
3. Offer Unique Experiences: Provide activities like guided tours, workshops, and themed events to enhance guest experiences. Plan mid-week local activities for quick overnight fund and education.
4. Leverage FREE or low cost Online Marketing: Take advantage of all the new software & technology targeted at campers that want need you to exist. Companies like Spot2Nite, RVShare, Adventure Genie, and more. Additionally, learn new ways to use online booking platforms to reach a wider audience and simplify the reservation process. (Please get rid of the “Call Us” and the “Fill Out This Form” for reservations on your website. There are too many online booking tools that are free to take that risk.)
5. Listen to Your Guest: Regularly gather and act on guest feedback both privately and publically to continuously improve your targeting and revenue opportunities.
6. Invest in Research: Work with other park owners or your state association to do valuable research so that you don’t “think” you know what  you need to do, you have the data to back up your actions.

Top Tips for Suppliers to the RV Industry in 2025

1. Innovate: Focus on creating energy-efficient and sustainable RV models with modern amenities.
2. Collaborate: Work closely with dealerships and OEMs to understand market needs and develop products that meet those demands.
3. Quality Control: Maintain high standards of quality to build a strong reputation and ensure customer satisfaction.
4. Expand Product Lines: Diversify your offerings to include accessories, maintenance products, and innovative solutions for RVers.
5. Stay Competitive: Keep an eye on industry trends and competitor activities to stay ahead in the market.

Top Tips for Manufacturers (OEMs) in the RV Industry in 2025

1. Focus on Function over Form: Collaborate with campers and campground owners to create new models that appeal to a wide range of new campers.
2. Incorporate Technology: Integrating the right technology into all price points is critical.  Focus on partnerships and technology offering that add to the camping experience and not just the operation of the unit.
3. Offer Online Learning Opportunities: Provide personalized options for learning for all levels of RV owners including options for maintenance and then find ways to create reward programs around these offerings.
4. Enhance Customer Support: Consider centralizing owners calls so that you maximize the call center costs as well as improve on the data gathering opportunities on “why” owners are calling.